UPS: Shipping giant holds the 50-day SMA before Cyber Monday

United Parcel Service has been adapting to the new digital landscape. And now it's bouncing at a potentially key level right before the holiday-shopping/holiday-shipping season.

UPS had a monster rally in July after shifting to next-day delivery services. That business line continued to grow 24 percent last quarter, although the stock fell on weak profit and the retirement of Chief Operating Officer Jim Barber.

UPS has also struggled with transports lagging the broader market because of slow economic growth and worries about China. But will that remain a worry as the S&P 500 hits new highs and Cyber Monday approaches?

UPS is also holding its 50-day simple moving average. That could give buyers a potential line to cut losses, but with a lot more space to the upside if they're targeting the highs from early 2018.