The UK’s Financial Conduct Authority (FCA) has announced that all crypto asset firms marketing to users in the UK must comply with its financial promotion regime by October 2023. In a letter dated July 4, the FCA said that from October 8, firms operating in the U.K. will only have “four avenues for legally disseminating crypto asset promotions” in order to comply with the financial watchdog’s regime. These legal avenues include having an authorized party approve or communicate a promotion, creation of a promotion by a business registered with the FCA, or promotions that qualify for exemptions under the UK Financial Services and Markets Act