ACTVI market structure

This week im checking on Activision-Blizzard market structure

chart is not too pretty. ATVI has basically been selling off since it put int he ATH due to loss of market share in primary sectors and not having an answer to Fortnite.
However, ATVI has been a consistent performer month over month for years so you have to look at the macro outlook. Nasdaq composite has not been great the last two quarter w/ low Christmas sales.



fundamentals

Pros
Continuously performing better then expected quarter over quarter earning wise.
3/27 annual dividend. the stock itself has performed well year over year
COD black ops 5 jsut released - still has huge followed
WOW classic due for release summer 2018 - millions of dollars in wow subscribers

Cons
2/2 ACTVI reduce 2019 target ahead of earnings
2/13 rumor bungie separation from activation-blizzard. (ie destiny franchise gone)
2/16 - business restructuring , bungie seperation confirmed - lay offs (relation to Destiny dev team seperation ?). negative news reaction
NASDAQ Composite index dragging down performers
Fortnite is taking market share from every FPS (ie COD) therefore lower in game sales therefore less pure profit.
Blizzard has no major games planned in 2019


hope this chart helps people looking for discount buys.

Yorum:

better res chart.

Yorum:

if you pushed me into a position here i would has buy somewhere around 40 w/ a reasonable stop with some sell levels at 50 and 60

i would prefer a buy between 35.5 - 40 w/ a stop around 30 however.
Market doesnt care what i would want.

Yorum:

market structure supporting this theory so far. top of hte order block at 40 acted as support. 3/27 is the nearest major date to watch.

volume profile is kinda anemic buying with a start slight increase end of the month.

Yorum:

this trade is working as expected so far. currently trading at 47.5

Yorum:

if you took the trade labeled above you entered around 40. current price is 53