Blackbaud & Constant Contact Unveil Integration to Boost Fundraising

Blackbaud, Inc. BLKB and Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, have announced the initial release of an integration designed to revolutionize digital engagement within the social impact sector. This partnership embeds Constant Contact’s powerful AI-driven marketing platform directly into Blackbaud’s Raiser's Edge NXT.

By combining the strengths of both platforms, social impact organizations can seamlessly engage with supporters through a unified interface, leveraging tools for email, SMS, social media and other digital marketing channels directly within Raiser's Edge NXT.

Blackbaud, Inc. Price and Consensus

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The main benefits for Raiser’s Edge NXT users include enhanced supporter engagement through customized email, SMS and social media campaigns crafted with detailed constituent data. Additionally, Constant Contact’s AI tools enable rapid campaign creation by generating suggested content, visuals, templates and scheduling—all within minutes—streamlining the process without compromising quality or performance. The seamless connection between the platforms also removes the need for manual data transfers, simplifying operations and enabling better automation, preference management and data synchronization.

The powerful combination of Raiser's Edge NXT's fundraising capabilities and Constant Contact’s digital marketing tools offers customers a solution for driving online fundraising and adapting quickly to campaign needs. This integration reflects a shared commitment by both companies to support the evolving needs of the social impact community.

The integration is being rolled out in phases, starting this month with a select group of Raiser's Edge NXT customers. General availability is expected by early August. All users will be able to explore the integration through a built-in Constant Contact trial, although a paid subscription will be necessary to unlock its full benefits.

Blackbaud highlighted that Raiser's Edge NXT already delivers superior fundraising capabilities, driven by a purpose-built data model and optimized with Blackbaud’s AI tools. Constant Contact, with its robust automation and AI-powered marketing features, brings a complementary strength to the table. Together, the integration allows users to create more meaningful and connected experiences for supporters, ultimately boosting fundraising outcomes.

The company is on track to expand its product portfolio and accelerate product launches. It focuses on providing cloud software solutions and data-driven decisions, powered by AI, machine learning, cognitive technology, predictive analytics and other advanced technologies. In 2025, the company anticipates investing in its products and delivering innovative capabilities. The company plans to fine-tune its go-to-market approach to maximize new logo acquisition and drive expansion within its extensive customer base.

BLKB’s Zacks Rank & Stock Price Performance

Blackbaud currently carries a Zacks Rank #3 (Hold). Shares of the company have declined 12% over the past year against the Computer – Software industry’s growth of 13.2%.

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This article originally published on Zacks Investment Research (zacks.com).

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