PRESSR: Ministry of Industry and Advanced Technology partners with e& to empower ICV-certified SMEs

Abu Dhabi – The Ministry of Industry and Advanced Technology (MoIAT) has signed a Memorandum of Understanding (MoU) with e& in UAE to strengthen support for ICV-certified small and medium-sized enterprises (SMEs) under the National In-Country Value (ICV) Program, an initiative launched by MoIAT as part of the UAE’s Projects of the 50.

Under the agreement, e& UAE will extend a suite of exclusive incentives to more than 7,000 ICV-certified SMEs registered with MoIAT. These tailored packages include preferential rates on internet services, mobile plans, digital payment solutions, and Microsoft productivity tools. The aim is to accelerate digital transformation and enhance operational efficiency among local enterprises.

This strategic partnership reflects a shared commitment to supporting local industrial growth, economic resilience, and technological advancement.

Her Excellency Salama Al Awadhi, Assistant Undersecretary for the Industrial Development Sector at MoIAT, said: “The ministry continues to work with strategic partners to enhance the growth and competitiveness of the country's industrial sector. The National ICV Program is a pillar of the National Strategy for Industry and Advanced Technology, alongside the Technology Transformation Program and the Make it in the Emirates initiative.”

She added: "The program has delivered tangible economic benefits, empowering companies and enhancing their competitiveness by channelling procurement spending into the national economy. By the end of 2024, cumulative local expenditure through the National ICV Program reached AED 347 billion. SMEs are central to this growth, and the number of ICV Program strategic partners has now reached 35 federal and local government entities and national companies."

Esam Mahmoud, Senior Vice President SMB Sales & Marketing, e& UAE, said: “We are proud to support the Ministry of Industry and Advanced Technology in advancing the National ICV Program. SMEs are the backbone of the UAE economy, and through this collaboration, we aim to empower them with cutting-edge digital solutions that unlock new growth opportunities, enhance competitiveness, and support long-term success. As a key enabler of the programme, this partnership will help incentivise companies to obtain certification. It also exemplifies how public-private collaboration can create a meaningful impact by driving industrial development and building local capabilities.”

This agreement further reinforces e& UAE’s role as a digital enabler for businesses across sectors, committed to advancing national priorities through impactful collaborations and future-focused solutions.

About e& UAE

e& UAE is the flagship telecom arm of e& in the UAE, built on a 5-decades legacy of connectivity excellence. Our mission is to deliver world-class superior connectivity experiences that fuel the UAE’s future-focused innovation.

Leveraging the latest world-class technologies, e& UAE aims to transform lives and industries, turning every connection into an opportunity for growth and every interaction into a transformative possibility.

We are focused on expanding our core services and digital marketplaces by enriching consumer value propositions that cater to new lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming.

As a trusted enterprise partner, e& UAE continues to power entire industries with 5G and AI, delivering a tailored ecosystem of solutions to meet their connectivity needs and more, empowering them to automate, innovate, transform, and scale.

Strengthening our leadership position as an AI-powered telco, e& UAE delivers seamless connectivity, cutting-edge AI solutions, and sustainable innovation to uplift people and communities, and empower businesses and industries, so everyone thrives in a digital-first world.

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.