i'd guess any pop gets faded v quickly. pricing power is for the brands, not the retailers. hard to sell a cost cutting/ brand squeeze story for a company that's already doing this to the extreme. i'd love to short it but tbh, shorting is such a fool's errand in this tape. so i'd just caution anyone buying the print that the upside is probably very limited and you're probably facing a much higher liklihood of decline here on a miss. i'd stay away from this.
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