McDonalds entering buy zone

The home of the big mac is entering levels that I believe would be a good place to initiate long positions. Say b/w 105-115.

I would stop out under 102.50

They also support a dividend yield of 3.27%
Link: google.com/finance?q=mcd&ei=va__V-HNL8GP2AbdsJ7wBQ

Their dividend payout has been rising at a nice clip, so it seems pretty safe.
Link: nasdaq.com/symbol/mcd/dividend-history

As always, have a plan before you enter a trade. Write down, I am buying X because I believe Y.