After revealing the earnings report, there has been a bearish sentiment on it in the opening hours.
Seems that the share holders out there still like Coca-Cola in bottles (something that KO is abandoning).
Even though the earnings is in line with estimates it seems the profit takers are out there along with maybe a few bears that has helped the value be pushed down.
Ive set a small order to capitalise on this with my etoro account to capitalize on if the value hits its last level of support as this may shake a few of the bears clear and get some bulls back in on the action.