CRM approaching BUY level.

The move to remote work has found many companies adopting new technologies in order to keep business running. But even as life goes back to a new normal, some systems will likely remain in place due to the added efficiency they can bring to operations. Salesforce is counting on that approach, with its recent announcement that it will acquire the messaging service Slack this week.

Salesforce’s customer relationship management (CRM) platform is used across multiple industries, including retail. The cloud technology supports the selling, strategizing and marketing of commerce in a single centralized platform, which enables users to see all their customers, data and tools in one place. This unified approach can help streamline operations – a critical benefit in a competitive landscape like retail in 2020.